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Drift is a conversational marketing platform that leverages chatbots and live chat to engage website visitors in real time. It helps businesses capture leads, qualify prospects, and schedule meetings directly through their websites. Drift’s AI-powered chatbots can handle common queries, route conversations to the right team members, and provide personalized responses. The platform integrates with CRM and marketing automation tools, ensuring seamless lead management and follow-up. Drift is ideal for businesses looking to enhance customer engagement, improve conversion rates, and deliver a personalized experience to website visitors.
Drift is a revenue acceleration platform that uses conversational marketing and AI to improve lead conversion and customer engagement. It helps marketing and sales teams automate chat, qualify leads, and book meetings through real-time messaging on websites. Drift solves the challenge of slow response times and low engagement by enabling buyers to connect instantly.
Drift increases pipeline velocity, improves sales productivity, and delivers a personalized buyer experience through real-time engagement.
Transparency Score: Measures how easy it is to understand an app’s pricing structure. A high score means clear, predictable costs with no hidden fees, while a low score indicates complex or opaque pricing.
Flexibility Score: Evaluates how adaptable an app’s pricing is to your needs. A high score means you can scale up/down, switch plans, or adjust licenses easily, while a low score suggests rigid contracts and limited customization.
Pricing Model:
Tiered plans for Marketing, Sales, and Service modules.
AI Chatbots, Live Chat, Conversation Routing, Meeting Booking, Playbooks, ABM Targeting, Integrations, Analytics
A SaaS company uses Drift to qualify website visitors and instantly route hot leads to account executives for live conversations.
Instant lead engagement, Strong ABM features, Easy CRM integration, AI-powered chat flows, Scheduler built-in
Premium pricing, Limited design customization, Requires setup and training, Can be complex to scale
SOC 2, GDPR, SSO, Data Encryption, Custom Privacy Policies
Drift is featured in G2's Conversational Marketing category, and used by Okta, Adobe, and Grubhub. It has been recognized by Forbes and Fast Company for transforming B2B sales conversations.
Intercom, HubSpot Chat, Tidio, Zendesk Messaging, Qualified
No cost, no obligation—just 15 minutes to savings!
Yes, Drift integrates with Salesforce, HubSpot, Marketo, and other tools to sync conversations and contact data.
While B2B is the primary use case, Drift can be used by any company wanting to improve site engagement and lead routing.
Drift offers Premium, Advanced, and Enterprise plans, with pricing based on seats and functionality.