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Brandwatch is an advanced digital consumer intelligence and social media analytics platform that enables businesses to monitor, analyze, and derive insights from online conversations. It uses AI-powered sentiment analysis to assess public perception, helping companies make data-driven decisions for brand management, product development, and marketing strategies. The platform collects data from social media, blogs, forums, and news sites, providing real-time trend tracking and competitive benchmarking. Its audience segmentation tools allow businesses to identify and understand specific consumer groups based on demographics, interests, and behaviors. Brandwatch�s customizable dashboards and visual reports make it easy for teams to collaborate and extract meaningful insights. With historical data analysis, organizations can track long-term brand sentiment and market trends. The platform integrates seamlessly with marketing and CRM tools, enhancing workflow automation. Brandwatch�s alert system notifies users of sudden changes in online sentiment, helping businesses respond proactively to crises or viral trends. Its AI-powered image recognition technology analyzes visual content across the web, providing deeper brand insights beyond text-based mentions. Additionally, Brandwatch supports influencer identification, helping brands connect with key opinion leaders to amplify their messaging. With its robust analytics and extensive data sources, Brandwatch is a valuable tool for businesses seeking actionable consumer intelligence.
Brandwatch is a social listening and consumer intelligence platform used to track conversations, analyze sentiment, and monitor brand reputation online.
Brandwatch delivers real-time consumer insights, improves campaign strategy, and protects brand reputation across digital channels.
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Pricing Model:
Enterprise licensing based on seats and data volume.
Social Listening, Sentiment Analysis, Trend Tracking, Dashboards, Competitive Benchmarking, AI Insights
A marketing team uses Brandwatch to monitor customer reactions on social media during a product launch.
Global coverage, Real-time alerts, AI-powered analytics, Custom dashboards, Competitor tracking
Premium pricing, Steep learning curve, Requires setup for social APIs, Limited entry-level customization
ISO 27001, GDPR, Data Encryption, SSO, RBAC
Brandwatch is trusted by Unilever and Dell, featured in Forrester Wave, PRWeek, and Adweek for leading digital insights.
Sprinklr, Talkwalker, Meltwater, Sprout Social, NetBase Quid
No cost, no obligation—just 15 minutes to savings!
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