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Unlocking Salesforce Licensing: Your Friendly Guide to Getting It Right

Oct 3, 2024
15 minutes

So, you’ve decided to embark on the Salesforce journey—congratulations! But what’s this maze of licenses, editions, and features? If Salesforce licensing feels like trying to assemble flat-pack furniture without instructions, you’re not alone. Let’s navigate this step-by-step and turn licensing confusion into clarity. Bookmark this guide for future reference, as it includes valuable insights and links to official Salesforce documentation.

Table of Contents

  1. What is Salesforce?
  2. Understanding Salesforce Licensing
  3. Salesforce Editions: Finding Your Perfect Fit
    a. Available Editions
    b. Find Your Edition
    c. Editions No Longer Sold
    d. Controlled Setting Edition
  4. Salesforce Features and Allocations
  5. User Licenses: The Heart of Salesforce Licensing
    a. Standard User Licenses
    b. Chatter User Licenses
    c. Experience Cloud User Licenses
    d. Service Cloud Portal User Licenses
    e. Sites and Site.com User Licenses
    f. Authenticated Website User Licenses
  6. Permission Set Licenses: Extra Abilities on Demand
  7. Feature Licenses: Unlocking Specific Features
  8. Usage-Based Entitlements: Pay-As-You-Go Features
  9. Wrapping It Up: Making Sense of It All
  10. Let’s Save You Some Money!

1. What is Salesforce?

Before diving into the licensing ocean, let’s dip our toes in the water and understand what Salesforce is. Think of Salesforce as the ultimate cloud-based toolkit for managing customer relationships, sales, service, and marketing—all under one digital roof.

Learn more here: What is Salesforce.

2. Understanding Salesforce Licensing

Now that we’ve covered the "what," let’s tackle the "how." Salesforce licensing primarily revolves around user licenses, but there’s more to it than that. Think of Salesforce like a theme park—your user license is your ticket to enter, but there are different types of tickets and add-ons that provide access to various rides and attractions. Getting the right license ensures you’re not overpaying for features you don’t need.

3. Salesforce Editions: Finding Your Perfect Fit

Choosing the right Salesforce edition is like picking the right smartphone plan—you want enough features, but without paying for things you won’t use. Let’s look at the available editions:

Available Editions
  • Essentials: Ideal for small businesses just starting out.
  • Professional: A full CRM solution for growing businesses.
  • Enterprise: Advanced customization options for larger organizations.
  • Unlimited: Maximum features, support, and flexibility.

Each edition comes with its own set of features and limits, so make sure to choose the one that best fits your business needs.

Discover more about Salesforce Editions here.

Find Your Edition

Unsure which Salesforce edition you’re currently using? No problem—finding out is easy.

Here’s how to check your edition.

Editions No Longer Sold

Just like classic cars, some Salesforce editions have been retired. Knowing which editions are no longer available can prevent confusion, especially when browsing older documentation.

See the list of discontinued Salesforce Editions here.

Controlled Setting Edition

The Controlled Setting Edition is a specialized version of Salesforce with specific limitations and differences, much like a custom-built car that serves unique purposes but lacks some standard features.

Find out what makes this edition unique.

Schedule a consultation with us now!

4. Salesforce Features and Allocations

Before you whip out your credit card, you need to understand what each Salesforce edition actually offers. Every edition provides different features and resource allocations, such as:

  • Custom Fields
  • Storage Limits
  • API Access

Understanding these allocations ensures you won’t hit unexpected limits, much like running out of gas mid-road trip.

Get the full breakdown of Salesforce features and allocations.

5. User Licenses: The Heart of Salesforce Licensing

At the core of Salesforce licensing are user licenses. These determine the baseline access that each user has within Salesforce, like the type of admission ticket you hold at the theme park.

Standard User Licenses
  • Salesforce: Full access to standard CRM functionalities and AppExchange apps—this is your all-access pass.
  • Salesforce Platform: Access to custom apps but excludes standard CRM functionalities like Leads and Opportunities. Perfect for users who need custom apps but not the full CRM.

Learn more about Standard User Licenses here.

Chatter User Licenses

Not everyone needs full access to Salesforce. Chatter licenses are for users who mainly collaborate within the organization:

  • Chatter Free: Access only to Chatter.
  • Chatter Only (Chatter Plus): Includes Chatter and limited access to standard Salesforce objects.

This is like getting a grounds pass to the theme park—you can explore, but not ride the big attractions.

Explore more about Chatter User Licenses.

Experience Cloud User Licenses

Formerly known as Community Cloud, Experience Cloud licenses are for external users like customers or partners who need access to your Experience Cloud sites:

  • Customer Community: Ideal for customer self-service portals.
  • Partner Community: Designed for partners who need access to sales data.

These licenses extend your Salesforce capabilities to external stakeholders.

Get the details on Experience Cloud User Licenses.

Service Cloud Portal User Licenses

For users focused on customer support, Service Cloud Portal licenses provide access to case management and knowledge base features without the full CRM suite—perfect for support agents who don’t need sales functionalities.

Learn more about Service Cloud Portal User Licenses.

Sites and Site.com User Licenses

If your team is involved in creating and managing websites using Salesforce, these licenses are your go-to option. They provide tools for web content creation without the extra bells and whistles.

Discover more about Sites and Site.com User Licenses.

Authenticated Website User Licenses

These licenses allow authenticated access to Salesforce data via web portals without full user capabilities—think of it like VIP lounge access without a full membership.

Find out more about Authenticated Website User Licenses.

Schedule a consultation with us now!

6. Permission Set Licenses: Extra Abilities on Demand

Permission Set Licenses are like optional add-ons, granting specific users additional capabilities without needing to upgrade their entire license. For example, a sales rep might need to generate advanced reports occasionally—assigning them a permission set license allows them to do so without paying for a full upgrade.

It’s like buying a fast-pass at a theme park for a day—you skip the lines when you need to.

Get the scoop on Permission Set Licenses.

7. Feature Licenses: Unlocking Specific Features

Feature Licenses enable or disable particular Salesforce functionalities for users, like keys to specific rooms in a house. For example, you might grant access to Salesforce Knowledge or Live Agent for select users. This gives you granular control over who can use what tools, ensuring users have what they need without cluttering their dashboard with unnecessary features.

Learn more about Feature Licenses here.

8. Usage-Based Entitlements: Pay-As-You-Go Features

Salesforce also offers usage-based entitlements for certain features, like:

  • API Calls: Limited number of calls your organization can make to Salesforce APIs.
  • Data Storage: The amount of data you can store within Salesforce.

These work much like a prepaid phone plan—you pay for what you use. Keeping track of these entitlements helps avoid unexpected overages, just like monitoring your data usage to prevent extra charges.

Get more details on Usage-Based Entitlements here.

9. Wrapping It Up: Making Sense of It All

Salesforce licensing might seem overwhelming at first, but breaking it down into its components—user licenses, permission sets, feature licenses, and entitlements—can help make it much more manageable. Aligning your licenses with your business’s actual needs is key to unlocking value and efficiency.

10. Let’s Save You Some Money!

Feeling a bit overwhelmed? You’re not alone, and you don’t have to navigate this maze by yourself. At CloudNuro, we’ve helped customers save an average of 10% or more on large SaaS platforms like Salesforce.

Why pay for the whole theme park when you only want to ride the Ferris wheel? Let’s tailor your Salesforce experience and put some money back in your pocket.

Ready to make Salesforce work smarter for you? Contact us today and let’s turn licensing confusion into clarity—and savings!

Schedule a consultation with us now!

Save 20% of your SaaS spends with CloudNuro.ai

Recognized Leader in SaaS Management Platforms by Info-Tech SoftwareReviews

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