What is Cloud Asset Management?

Cloud Asset Management (CAM) is the process of tracking, optimizing, and governing cloud resources, including infrastructure, applications, and data storage. It helps organizations gain visibility into their cloud usage, control costs, ensure compliance, and prevent security risks. With cloud environments constantly evolving, effective asset management is essential for maintaining efficiency and reducing waste.

Why Do You Need Cloud Asset Management?

Managing cloud assets is crucial for organizations due to:

• Cost Optimization: Avoiding over-provisioning and eliminating unused cloud resources.

• Security & Compliance: Ensuring governance and adherence to industry regulations.

• Operational Efficiency: Streamlining workflows and automating resource allocation.

• Visibility & Control: Gaining insights into cloud usage and preventing shadow IT.

Best Practices for Cloud Asset Management To maximize efficiency and security, organizations should adopt these best practices:

1. Maintain a Cloud Asset Inventory

• Keep a real-time record of all cloud assets.

• Categorize resources by function, owner, and cost.

2. Automate Asset Discovery & Monitoring

• Use cloud management platforms to track assets dynamically.

• Set up alerts for unused or misconfigured resources.

3. Optimize Cloud Costs

• Identify underutilized or idle resources and eliminate waste.

• Leverage reserved instances and auto-scaling to reduce expenses.

4. Implement Role-Based Access Control (RBAC)

• Restrict asset access based on roles and responsibilities.

• Reduce security risks by minimizing unnecessary permissions.

5. Ensure Compliance & Security Policies

• Monitor adherence to data privacy laws and industry regulations.

• Use encryption and audit logs to enhance security.

6. Regularly Audit & Review Cloud Usage

• Conduct periodic assessments of cloud spending and usage trends.

• Adjust asset allocation based on business needs.

Introduction Cloud-based asset management has become a cornerstone for modern IT operations, helping businesses efficiently track, manage, and optimize their digital assets. With the increasing complexity of cloud environments, organizations require robust cloud asset management and cloud-based digital asset management tools to enhance operational efficiency, ensure compliance, and reduce costs. This comprehensive guide explores the top 10 cloud-based asset management tools in 2025, focusing on key factors such as pricing, licensing models, feature comparisons, and integrations. The selection is based on insights from leading platforms like Gartner, G2, and Forrester, reflecting current trends and user preferences. Criteria for Selection To curate this list, we evaluated tools based on the following criteria:

• Market Presence & Reputation: Recognized by industry leaders and widely adopted.

• Pricing & Licensing Options: Flexible pricing models suitable for various business sizes.

• Core Features: Asset tracking, cost management, compliance, reporting, and automation.

• Integration Capabilities: Compatibility with major cloud platforms and enterprise tools.

• User Experience & Support: Intuitive design and responsive customer support.

Top 10 Cloud-Based Asset Management Tools in 2025 1. IBM Cloud Pak for Multicloud Management Overview: A comprehensive solution to manage assets across hybrid and multicloud environments. Pricing & Licensing:

• Subscription-based with enterprise licensing options.

• Custom pricing is based on the deployment scale.

Best Use Cases: Provides large enterprises with managing complex hybrid cloud environments. Pros & Cons:

• Pros: Strong automation and comprehensive governance.

• Cons: Requires technical expertise for setup.

G2 Rating: 4.3 with 90 reviews Gartner Rating: 4.2 with 72 reviews

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2. Microsoft Azure Asset Manager

Overview: A native solution within Azure for tracking and managing cloud assets.

Pricing & Licensing:

• Pay-as-you-go model.

• Included in some Azure enterprise plans.

Best Use Cases: Organizations heavily invested in Microsoft Azure. Pros & Cons:

• Pros: Seamless Azure integration and real-time monitoring.

• Cons: Limited support for non-Azure environments.

G2 Rating:  4.3 with 50 reviews Gartner Rating: 4.4 with 139 reviews

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3. Lansweeper

Overview: A powerful IT asset discovery and management tool suitable for hybrid IT environments.

Pricing & Licensing:

• Subscription-based pricing.

• Scalable licensing for SMBs and enterprises.

Best Use Cases: Organizations needing detailed asset discovery and reporting. Pros & Cons:

• Pros: Extensive asset discovery capabilities and strong reporting.

• Cons: Requires configuration for optimal performance.

G2 Rating: 4.4 with 57 reviews Gartner Rating: 4.4 with 132 reviews

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4. Qualys Asset Inventory

Overview: A cloud-based IT asset inventory tool providing real-time visibility across global assets.

Pricing & Licensing:

• Subscription-based pricing.

• Flexible licensing options for enterprises.

Best Use Cases: Enterprises focused on security compliance and asset visibility. Pros & Cons:

• Pros: Strong security integration and real-time asset tracking.

• Cons: It can be complex for non-security teams.

G2 Rating: 4.3 with 3 reviews Gartner Rating: 4.5 with 14 reviews

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5. Asset Panda

Overview: A versatile asset tracking and management platform suitable for various industries.

Pricing & Licensing:

• Subscription-based with flexible plans.

• Custom quotes for enterprise clients.

Best Use Cases: Businesses of all sizes need customizable asset tracking. Pros & Cons:

• Pros: Highly customizable, mobile-friendly.

• Cons: It can be complex for new users.

G2 Rating: 3.9 with 27 reviews Gartner Rating: 4.3 with 31 reviews

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6. Freshworks IT Asset Management

Overview: A modern IT asset management solution to streamline asset tracking and lifecycle management.

Pricing & Licensing:

• Subscription-based pricing.

• Multiple tiers based on feature requirements.

Best Use Cases: Small to mid-sized businesses looking for intuitive IT asset management. Pros & Cons:

• Pros: User-friendly interface and strong automation features.

• Cons: Limited advanced enterprise functionalities.

G2 Rating: 4.6 with 1237 reviews   Gartner Rating: 4.2 with 783 reviews  

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7. InvGate Assets

Overview: A robust IT asset management tool designed to optimize asset tracking, lifecycle management, and compliance.

Pricing & Licensing:

• Subscription-based pricing.

• Flexible plans tailored to business sizes.

Best Use Cases: Organizations seeking comprehensive asset tracking with strong compliance features. Pros & Cons:

• Pros: Strong reporting capabilities with a user-friendly dashboard.

• Cons: Limited integrations compared to larger ITSM suites.

G2 Rating:  4.7 with 10 reviews Gartner Rating: 4.4 with 64 reviews

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8. Snipe-IT

Overview: An open-source asset management tool popular for its simplicity and cost-effectiveness.

Pricing & Licensing:

• Free, open-source version.

• Paid cloud-hosted plans are available.

Best Use Cases: Small businesses and IT departments on a budget. Pros & Cons:

• Pros: Cost-effective, open-source flexibility.

• Cons: Limited advanced enterprise features.

G2 Rating: 4.6 with 23 reviews Gartner Rating: N/A

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9. Flexera One

Overview: A comprehensive IT asset management and optimization platform for hybrid and multi-cloud environments.

Pricing & Licensing:

• Subscription-based pricing.

• Enterprise-level licensing options.

Best Use Cases: Enterprises focused on software asset management, cost optimization, and license compliance. Pros & Cons:

• Pros: Strong cost management features and broad integration capabilities.

• Cons: Complexity in setup for smaller organizations.

G2 Rating: 3.7 with 40 reviews Gartner Rating: 4.5 with 46 reviews

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10. CloudNuro.ai

Overview: A SaaS management platform offering deep visibility into SaaS usage, license optimization, and security insights.

Pricing & Licensing:

• Flexible subscription-based pricing.

• Customizable plans for enterprises.

Best Use Cases: Organizations looking to optimize SaaS costs and improve security posture. Pros & Cons:

• Pros: Provides AI-driven insights and strong reporting features.

• Cons: It is focused primarily on SaaS environments.

G2 Rating: 4.8 with 2 reviews Gartner Rating: 4.8 with 5 reviews

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Comparison Table ofTop 10 Cloud-Based Asset Management Tools

Conclusion

Selecting the right cloud-based asset management tool depends on your business requirements, IT infrastructure, and budget. Each tool offers unique strengths, whether managing hybrid clouds with IBM Cloud Pak, optimizing SaaS costs with CloudNuro.ai, or tracking IT assets with Lansweeper.

For organizations looking to enhance SaaS management, improve security, and reduce costs, consider CloudNuro.ai as your go-to solution. Recognized by Gartner and InfoTech, it provides powerful insights to optimize your SaaS ecosystem.

Book a Demo with CloudNuro.ai to explore how it can streamline your SaaS management processes. Request a Demo.

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